Car Wrap Branding
Transform Lyft vehicles into moving billboards that create buzz and deliver massive brand awareness across urban markets. Car Wraps extend your campaign beyond the app with real-world visibility and measurable impact.

Physical branded wraps on vehicles driving through high-traffic areas of your target cities.

How It Works

  • Lyft Ads Studio works with your creative team on branding and wrap design
  • You dictate target markets and campaign flight dates
  • You specify vehicle types for wrap application (subject to availability)

Note: Location restrictions and vehicle count minimums may apply based on market size and campaign duration

Campaign options

Mass Awareness

Vehicles provide rides throughout the city for sustained visibility

Blitz/Event Swarm

Vehicles concentrate at specific locations for maximum impact 
during events

General City Coverage

Broad urban reach across 
targeted markets

Measurement & Reporting

One-vehicle, one-second, one-person impression verification

Demographic breakdowns 
(gender, age, HHI, occupation, location)

Geographic heatmaps showing impression concentration

Retargeting capability: Advertiser ID list for lower-funnel activation (proven strong CTR performance)

Solutions

In-App Visual AdsIn-App Sponsored Map AdsIn-App Sponsored RidesCar Wrap BrandingBikeshare BrandingTargeting & Audiences
MeasurementSuccess StoriesInsights
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