Static image placements across high-traffic areas of the Lyft app, delivering consistent brand visibility throughout the ride experience. Display Ads offer cost-effective reach with industry-leading engagement in a premium, brand-safe environment.
Cost-effective brand awareness, product showcases, promotional campaigns
significantly higher than industry standard display ads
1:1 and 16:9 based on ride stage
Full-screen, sound-enabled video experiences that captivate riders with storytelling across multiple ride stages. Video Ads support both skippable and non-skippable formats with flexible duration options.
Brand storytelling, product launches, entertainment/streaming promotions, high-impact awareness campaigns requiring video
exceptional engagement for in-app video
for pre-ride stages (Wait, Match Reveal, Driver Arrived)
for in-ride placement
Mobile-optimized 9:16 vertical format designed for maximum impact on Wait & Save rides ( coming soon to Standard Rides). This premium, non-skippable 6-second experience delivers uninterrupted brand moments to a highly engaged audience.
High-impact awareness, trailer/teaser content, quick product showcases, reaching Gen Z & Millennial audiences
exceeding 70-80% industry standard
significantly above industry benchmarks
exceptional engagement for in-app video
for pre-ride stages (Wait, Match Reveal, Driver Arrived)
Swipeable multi-frame format allowing brands to showcase up to 4 different creatives in a single placement. Each card can feature unique messaging, imagery, and landing pages for versatile storytelling.
Cost-effective brand awareness, product showcases, promotional campaigns
beating 2-5% industry carousel benchmark
riders actively exploring content
competitive with industry carousel standards
NOTE: All Visual Ads formats support comprehensive targeting (geo-location, ride type, demographics, behavioral) and include real-time performance dashboards with impression, click, and engagement tracking.
