In-App Sponsored Map Ads
Own the rider's visual experience with branded map presence that appears every time they open the app. Map Ads deliver massive reach and consistent brand visibility throughout the day.

Sponsored Map Vehicles

Replace standard Lyft vehicle icons with your branded logo or custom imagery across the entire map view.

How It Works

  • Custom vehicle icons appear on map for all app opens
  • Branded banner displays above the map

Best for

Tentpole events, seasonal campaigns, brand takeovers, driving maximum visibility and reach

Unique Advantage

Exclusive positioning for culturally relevant moments

Creates buzz and massive brand awareness

REACH

Full Day Map Ownership when bundled with First Ride Takeover

Appears every time riders open the app throughout the day

100% share of voice for first rides of the day