In-App Sponsored Rides

Transform rides into branded experiences with discounts that drive engagement and measurable business results.

Sponsored Rides by Mode

How It Works

Branded card appears on the Lyft homepage above the ride request flow
Can target riders based on their chosen ride mode (e.g., standard, Priority Pickup, etc.)
Rider sees the brand's logo and messaging before initiating a ride request
Tapping the card can lead to a specific landing page or apply a discount automatically

Best for

Brands driving Upper-Funnel KPIs (Brand Awareness, Consideration, Favorability), Seasonal and Event-Based Campaigns

Features

High Visibility

Viewable before the rider even requests a ride

Wide Demographic Targeting

Ability to reach a wide range of riders (e.g. high-value riders vs cost sensitive riders)

Brand Awareness Driver:

Prime placement for maximal brand exposure

Flexible Messaging:

Ideal for seasonal promotions and broad announcements

Sponsored Rides by Destination

How It Works

Geo-targeted ride discount is presented to riders in a specific area
The offer incentivizes the rider to set a nearby store or restaurant location as their destination
Discount is applied directly to the ride cost, driving measurable foot traffic

Best for

Retail chains, QSR, store visit campaigns, measurable offline impact

Features

Geo-Targeting Precision

Focuses ad spend on driving visits to specific store locations

Measurable  Offline Impact

Includes visit lift attribution via Foursquare integration

High Conversion Potential

Directly influences the rider's destination choice

Brand Impact

Brand lift is measurable through Kantar and Nielsen

Proof of Performance

Proven success with retail and QSR chains (e.g. Sephora, Chipotle, Starbucks)

Sponsored Rides Tap To Redeem

Drive immediate action with in-app ride credits that riders can instantly add to their account and redeem on their current ride.

How It Works

Branded ride coupon promotion appears within poster or video ad units
Riders tap to save credit to their account
85%+ of credits redeemed on current ride for immediate conversion
Automatic campaign stop when conversion goal (coupon saves) is reached

Best for

Retail chains, QSR, store visit campaigns, measurable offline impact

Features

Instant gratification for riders (one-tap save functionality)

High coupon save rates drive strong engagement

Credits stack on top of existing rider discounts