Go beyond static segments. The Rider Graph connects billions of rider signals — destinations, timing, ride types, venue visits — into dynamic behavioral profiles. Discover high-value custom audiences like "frequent business travelers," "Sports fans," or "weekend concert-goers" and expand reach instantly with graph-powered lookalike modeling.
We identify ‘Seed Users’ with Verified Local Event attendance
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The Graph discovers ‘Fan Hubs’: places Seed Users also frequent
We find ‘Interferred Fans’ by identifying other Lyft users with shared footprints
Target riders using deterministic, first-party data from the Lyft platform. Pre-built segments include Travelers, Commuters, Retail Shoppers, Restaurant Goers, Sports & Entertainment fans, Business Users, and more. All based on real ride behavior, not modeled or inferred third-party data.
Onboard your own customer data through LiveRamp's privacy-centric identity technology to match, activate, and suppress audiences on Lyft. Combine Lyft segments with your data using AND/OR/exclusion logic for precision at scale.
Extend your reach beyond the Lyft app. Powered by Microsoft Curate, Audience Extension lets you activate Lyft's first-party audiences — including Rider Graph segments — across premium CTV, online video, and display inventory through a Deal ID compatible with any major DSP including The Trade Desk and DV360.
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Start your brand story with Olivia during a captive ride and continue the engagement across Connected TV streaming sites, reaching Olivia as she unwinds
